Guerrilla PR Wired – Michael Levine

Guerrilla PR Wired
Michael Levine

I think this is the first book about business and finance that I actually thought was not really worth my time in reading it. Maybe I normally just make good choices about which books look interesting and educational. This book was certainly not either of those.

Guerrilla PR Wired tries to capitalize on the Guerrilla name (as in Guerrilla Marketing and Guerilla Marketing for the Home-Based Business by Jay Conrad Levinson), but it is completely unrelated. The only thing “guerrilla” about it is Levine calling people with small businesses “guerrillas”, just as Levinson does. When I read “guerrilla”, I assumed it was part of THE guerrilla franchise and was fooled into reading it.

This book is very outdated and too simple to really be much use in public relations or online marketing. It’s expected that a book on online marketing will go out of date within a few years after its printing, but I learned things about the ancient version of the internet that I had no idea existed. Additionally, its simplified view of public relations doesn’t give the reader with much information to actually put together a PR campaign and execute one.

Although, as a person who had no idea what public relations were and what they intended to accomplish, I figure this book at least gave me the jist of the idea. One of the most useful things I learned was to pitch your news releases to local weekly publications. Then, larger publications can become interested in the story and then they might publish it….hence, big follows small.

So overall, there are probably better books to get you started in PR online and offline. Let me know if you have any suggested ones for me to read!

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